A two-day online marketing seminar covering social media, social networks, Facebook, Xing, Twitter, blogs, customer preferences, communication patterns, online presence, identifying customer potential and monitoring success. The seminar includes working documents, a certificate of participation, lunch and coffee breaks. The location and dates are by agreement. Participation is limited to no more than 9 participants.

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Price Argumentation and Closure Technique

Seminar on preparing and conducting successful sales negotiations, including price adjustment arguments, added-value analysis, customer benefits, persuasion techniques, verbal and nonverbal signals, best-practice examples, practical exercises, individual feedback, trainer inputs and discussion. The fee is 1,200.00 EUR excluding VAT, or 1,428.00 EUR including VAT. Working documents, a certificate of participation, lunch and coffee breaks are included. The seminar is limited to no more than 9 participants. Dates are available in Hamburg on 21 September 2026 to 22 September 2026 and 20 September 2027 to 21 September 2027, in Frankfurt am Main on 21 June 2027 to 22 June 2027, and in Münster on 7 December 2026 to 8 December 2026, 8 February 2027 to 9 February 2027, and 6 December 2027 to 7 December 2027.

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Customer focus seminar

A two-day seminar on shaping successful customer relationships, including working documents, a certificate of participation, lunch and coffee breaks. The fee is 1,200.00 EUR excluding VAT or 1,428.00 EUR including VAT. The seminar takes place in Münster, Berlin or Frankfurt am Main on the listed dates. Participation is limited to no more than 9 participants.

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Sales training

A two-day, practice-oriented sales training covering successful selling fundamentals, empathy and customer types, personal impact, buyer understanding, negotiating, social competence, customer contact, objections and price discussions, closing techniques, NLP in sales, and creative customer solutions. The programme includes facilitated exercises, experience exchange, discussions, video-supported role plays, external and self-analysis, and conversation simulations. Maximum 9 participants. Included in the price are working documents, a certificate of participation, lunch and coffee breaks. The fee is EUR 1,200.00 excluding VAT or EUR 1,428.00 including VAT. The Zurich fee is CHF 1,600.

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Neuromarketing Seminar

Two-day seminar on using neuroscience and neuropsychology in brand communication, marketing and sales. Topics include customer decision-making, diagnostic techniques, branding, emotional concepts, customer-centred communication, purchase decisions and AI-supported methods for analysing customer behaviour. The seminar is limited to no more than 9 participants. Working documents, a certificate of participation, lunch and coffee breaks are included in the price. Dates in Münster are 19.10.2026 to 20.10.2026, 11.03.2027 to 12.03.2027, 19.07.2027 to 20.07.2027 and 18.10.2027 to 19.10.2027. The fee is 1,200.00 EUR excluding VAT or 1,428.00 EUR including VAT.

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Trade fair training

A two-day trade fair training seminar for managers and employees responsible for trade fair participation. The course covers trade fair preparation, stand personnel, assessing visitors, conversation techniques, targeted conversation management, follow-up, feedback and optimisation. It includes practical exercises, working documents, a certificate of participation, lunch and coffee breaks. The fee is EUR 1,200 excluding VAT or EUR 1,428 including VAT. Maximum 9 participants. Sessions run from 10:00 to 17:00 on day one and from 09:30 to 16:00 on day two. Dates are 10 December 2026 to 11 December 2026, 4 January 2027 to 5 January 2027, 14 January 2027 to 15 January 2027, 5 August 2027 to 6 August 2027, and 9 December 2027 to 10 December 2027, in Münster.

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Trainer (m/w/d) in Münster

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Management-Institut Dr. A. Kitzmann offers practice-oriented sales training focused on customer understanding, effective communication, negotiation and closing techniques. Small-group seminars combine exercises, role plays, feedback and AI-supported approaches to help participants strengthen their social competence and sales strategies.

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