Details.
Two-day seminar on using neuroscience and neuropsychology in brand communication, marketing and sales. Topics include customer decision-making, diagnostic techniques, branding, emotional concepts, customer-centred communication, purchase decisions and AI-supported methods for analysing customer behaviour. The seminar is limited to no more than 9 participants. Working documents, a certificate of participation, lunch and coffee breaks are included in the price. Dates in Münster are 19.10.2026 to 20.10.2026, 11.03.2027 to 12.03.2027, 19.07.2027 to 20.07.2027 and 18.10.2027 to 19.10.2027. The fee is 1,200.00 EUR excluding VAT or 1,428.00 EUR including VAT.