Details.
Stand up a direct-to-consumer marketing function for a behavioral health organization expanding into new markets. The role owns strategy, budget, attribution, and growth tied to admissions, with responsibilities spanning paid search, paid social, programmatic and display advertising, analytics, organic social, content, website conversion, SEO, geofencing, out-of-home media, brand collateral, and cross-functional vendor management. Qualifications include measurable results managing multichannel budgets tied to cost per acquisition or cost per lead, 8 or more years of marketing experience, hands-on experience with PPC, paid search, paid and organic social, programmatic, and SEO, analytical attribution expertise, and the ability to balance strategy with execution. Healthcare or regulated consumer healthcare experience is preferred.