Details.
Own the creative lifecycle for a premium direct-to-consumer wellness brand experiencing 350 percent year-over-year growth. Responsibilities include creative strategy across Meta, TikTok, YouTube, Google Ads, and Amazon DSP; competitive research; angle ideation; scriptwriting; visual briefing; high-volume testing; FTC and FDA-compliant supplement messaging; creative performance analysis; collaboration with media buyers, Product, and CRO; AI-assisted workflows; and asset management. Required qualifications include a proven record producing high-converting direct-response creative at scale, at least 5 years of DTC creative strategy and scriptwriting experience, supplement or wellness brand experience, knowledge of FTC and FDA advertising rules, fluency in creative performance metrics, Canva or Adobe Creative Cloud proficiency, AI tool experience, and legal authorization to work in the United States with availability during US business hours.