Details.
Build and lead the marketing function for a fast-growing ETF issuer with several billion dollars in assets under management. Responsibilities include marketing strategy, brand architecture, positioning, messaging, digital acquisition, product launches, public relations, team development, KPIs, executive partnership, international expansion including Asia, and alignment between retail and institutional marketing. Required qualifications include 15 or more years of progressive marketing leadership, direct experience in ETFs, asset management, wealth management, brokerage, or fintech investment platforms, regulated-industry brand building, experience marketing to financial advisors and retail investors, organizational leadership, KPI development, and executive partnership.