Details.
Build and lead the marketing function for a fast-growing exchange-traded fund issuer with several billion dollars in assets under management. Responsibilities include brand architecture, positioning, digital strategy, product launch messaging, public relations, marketing team leadership, KPI development, executive partnership, international expansion, and alignment between retail and advisor-facing businesses. Required qualifications include 15 or more years of marketing leadership, direct experience in ETFs, asset management, wealth management, brokerage, or fintech investment platforms, regulated-industry brand building, and experience serving both institutional and retail audiences.