Details.
BaseBRU is looking for a Senior Brand & Content Strategist to shape brands from the inside out, defining what they stand for and how they show up in the world. The role involves leading brand strategy, positioning, naming, verbal identity and content activation; translating business and cultural insights into briefs; shaping narratives; developing communication platforms, editorial directions and content principles; working with designers and creatives; maintaining consistency across touchpoints; guiding clients through strategic and creative decisions; and identifying opportunities to push projects further. The ideal candidate has 5+ years of experience in strategy, brand or communication, is fluent in Dutch and English, is a strong writer with editorial sensibility, can connect brand thinking to communication and activation, and is collaborative, curious and proactive. Applicants must be based in Belgium. The position is hybrid in Brussels and starts at the earliest possible time.