Details.
Loan Factory is seeking a strategic, data-driven leader to own and scale its end-to-end customer acquisition and conversion engine. Responsibilities include leading mortgage lead generation across digital, referral, and partner channels, optimizing the funnel from lead to funded loan, managing performance metrics and reporting, implementing CRM, marketing automation, and AI-driven systems, and building a high-performing growth, performance marketing, and CRM team. Qualifications include 8+ years of experience in growth, demand generation, or performance marketing, experience with CRM systems, marketing automation, analytics, paid media, SEO, attribution, and funnel optimization, and hands-on experience using or implementing AI tools. Compensation includes a base salary of $100,000 to $120,000 per year, a performance bonus, potential eligibility for RSUs, medical, dental, and vision insurance, a 401(k) plan, paid time off, and company holidays.