Details.
Lead Psycle’s complete marketing function, with particular responsibility for membership, retention, CRM and the performance of its new website and app. The role includes setting and delivering the overall marketing strategy, leading a multidisciplinary team across digital, CRM, brand, social, community and campaigns, growing membership, improving retention and customer frequency, overseeing acquisition channels, managing budgets and agencies, and reporting performance to the CEO, leadership team and Board. Psycle is looking for senior marketing leadership experience within a premium, multi-site consumer business, strong experience of membership, subscription, loyalty or repeat-purchase models, practical knowledge of CRM, segmentation, automation and lifecycle marketing, experience leading website or app launches, and commercial confidence in forecasting and ROI analysis. This is a significant leadership opportunity to build Psycle’s marketing operating model, performance framework and customer growth strategy.