Details.
Build Prime Financial Group's lifecycle marketing capability and help shape customer engagement, lifecycle strategy and data-led marketing as Salesforce Marketing Cloud is implemented. The role involves designing customer journeys across acquisition, onboarding, engagement, retention and re-engagement, developing CRM and lifecycle strategies, executing targeted email and automation campaigns, supporting Salesforce Marketing Cloud and HubSpot, creating scalable automation frameworks, analysing performance and partnering with marketing, product, advice and operations teams. Candidates need 5 or more years of CRM or lifecycle marketing experience, strong Salesforce Marketing Cloud experience, expertise in email marketing, segmentation and personalisation, strong analytical skills and commercial acumen. Financial services experience is desirable, and the page also lists 3 or more years of Salesforce Marketing Cloud experience and authorisation to work in Australia. Benefits include hybrid working, a CBD-based office, professional development, mentoring, wellbeing support and end-of-trip facilities.