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Clients expect candidates for sales executive positions to be able to manage client expectations. Selling a Scrum-based product development project requires a deep understanding of both Scrum and Agile, enabling the sales executive to obtain the client's initial buy-in and continuous commitment to an inherently iterative process. Companies that have adopted or are adopting Scrum as their product development framework are advised to look for sales executives trained and experienced in both Scrum and Agile.