Details.
Build Prime Financial Group's lifecycle marketing capability by designing and optimising customer journeys across acquisition, onboarding, engagement, retention and re-engagement. Duties include developing CRM and lifecycle strategies, executing targeted email and automation campaigns, supporting Salesforce Marketing Cloud implementation, optimising HubSpot, creating scalable automation frameworks, analysing campaign performance and partnering with internal teams. Applicants need 5 or more years of CRM or lifecycle marketing experience, strong Salesforce Marketing Cloud experience, expertise in email marketing, segmentation and personalisation, strong analytical skills and confident stakeholder communication. The role offers a supportive collaborative culture, mentoring, professional development, hybrid working, a CBD office and end-of-trip facilities.