Details.
Generate, manage and convert lead generation campaigns through email marketing, newsletters, nurturing and HubSpot. Activate LinkedIn for lead generation by managing presence, monitoring, engagement and distribution of content created by the Content Manager. Generate and convert leads through webinars and the website. Manage SEO and GEO performance and conversion, including positioning, technical audits, GEO strategy and keyword monitoring. Manage paid media including LinkedIn Ads, Google Ads and content media sponsorship. Report on performance across all channels and track leads through the funnel. The role requires 6 to 10 years of experience in demand generation in a B2B SaaS or enterprise software environment, campaign performance analysis and ROI optimisation skills, proficiency with a CRM or marketing automation tool, strong SEO knowledge, interest in GEO, a good understanding of advertising platforms, excellent French and English writing skills, fluent English, autonomy and strong interpersonal skills.