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Social Media Marketing Micro-Credential

at University Canada West · Vancouver

Details.

An online, self-paced micro-credential for social media marketers, community and social media managers, digital and marketing directors, social media analysts, content analysts and copywriters. Includes five interactive modules, 13 hours of learning content delivered through toolkits, videos, podcasts, webinars and essential reading, practical toolkits and templates, and associate level certification upon successful completion of the course content and an online multiple-choice exam. Topics include social research, social selling, buyer personas, social listening, brand storytelling, content creation, graphic design, content scheduling, strategic thinking, social communities and customer experience.

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