Details.
A structured service covering discovery and alignment, strategy and positioning, creative direction, identity design, guidelines and kit, plus handoff and iteration. Deliverables may include a logo system, colour, typography, imagery rules, UI primitives, token tables, component notes, do and do not examples, structured source files, export specifications and written guidance. Scope can range from a focused refresh to full positioning, identity, UI kit and guidelines. An initial consultation can be scheduled.