The Purple Bar

Offer

Dis-loyalty Membership

Dis-loyalty offers 50% off just-opened hotels, 20% off first-time stays, 10% off return stays, 10% off food and drink, and 365 free coffees. Valid for stays year-round with a 1 year commitment.

Offer

Luura Opening Offer

Stay four nights or more and enjoy a complimentary night. Your stay includes seamless transfers to and from the airport and port, daily breakfast, €150 credit to spend on dining or wellness, complimentary sunset drinks for two, and early check-in and late check-out subject to availability.

Event

Afternoon Tea Week at St Martins Lane

Wed, 12 Aug

From 10th to 16th August, guests are invited to celebrate Afternoon Tea Week at St Martins Lane with 15% off the signature afternoon tea. Enjoy savoury bites, freshly baked scones and elegant pastries in the surroundings of the Covent Garden hotel.

Event

Pommery summer terrace at St Martins Lane

Wed, 12 Aug

Enjoy the EllaMia x Champagne Pommery summer terrace, with a taste of the South of France from the heart of London. Soak up the sun with a chilled glass in hand and Covent Garden at your feet. Available until September 2026.