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Join the Club and earn 400 points, enough for a complimentary cupcake. Earn 5 points for every £1 spent, receive a free treat on your birthday, enjoy 50 points when you join the mailing list, and receive 120 points for your loyalty anniversary. Spend £70 in a single shop to earn 50 points, shop online 3 times to earn 150 points, and order a cake with cupcakes to earn 50 points.