Details.
Join the Club and earn 400 points, enough for a complimentary cupcake. Every £1 spent earns 5 points. Members receive a free treat on their birthday, 50 points when joining the mailing list, 120 points for their loyalty anniversary, 50 points when spending £70 in a single shop, 150 points after shopping online 3 times, and 50 points when ordering a cake with cupcakes.