Details.
Since 1 March 2024, promotional rules apply to all fast-moving consumer goods, including hygiene products, household products and non-alcoholic drinks. All commercial operations, including immediate discounts, two-for-one offers and reductions for loyalty card holders, must comply with regulatory limits on discount levels and promotional volumes. Promotions must clearly state their conditions, duration and any stock limitations. Discounts must be calculated from the lowest price charged during the previous 30 days. The use of the word "free" remains prohibited for food promotions, while "offered" is permitted.