Details.
No purchase necessary to enter or win. Each week, one selected family will win based on creativity and originality and receive the opportunity to have their photo or video featured on a giant digital billboard in Times Square, New York City. The contest is open exclusively to legal residents of Brazil who are at least 18 years old and temporarily visiting New York City during the Contest Period. Entries may be submitted through The Broadway Team app or website application form. The Entry Period runs from July 1, 2026 through September 30, 2026. Standard winners are selected by a judging panel based on creativity, originality, Broadway theme interpretation, visual presentation, entertainment value, and overall quality. Premium winners are selected based primarily on audience engagement and receive an hourly billboard display for 24 consecutive hours. Winners are responsible for taxes and travel, lodging, transportation, and other incidental expenses.