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Join the club to earn 400 points, enough for a complimentary cupcake. Earn 5 points for every £1 spent, receive a free treat on your birthday, get 50 points when you join the mailing list, receive 120 points for your loyalty anniversary, earn 50 points when spending £70 in a single shop, receive 150 points after shopping online three times, and earn 50 points when ordering a cake with cupcakes.