Details.
Every year, Harlem Shake allows customers to decide the new face of Harlem Shake through a yearly competition. Customers vote in-store. Applicants must be Harlem residents, between 18 and 98, and themselves. The winner receives a place on the Wall of Fame, represents Harlem Shake in the African American Day Float, a cash prize for the winner and their favorite Harlem charity, and a year of free burgers. The application period is year-round.